AAA • TRIP CANVAS
BRAND LAUNCH
THE ASK
Develop a national tv and digital campaign to announce and raise awareness for AAA’s new digital travel inspiration and planning tool, and its customizable, all-in-one booking features.Â
THE SOLUTION
Using a combination of carefully selected stock footage and animation, we worked closely with the AAA team to develop a video campaign series targeting four distinct travel categories; Beaches, Adventure, National Parks, and Theme Parks. Each spot is driven by inspirational copy and an animated graphic motif that empowers travel lovers to take charge of their next travel ‘masterpiece.’
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