Midnight Theatre - NYC
VISUAL IDENTITY, BRAND GUIDELINES & CONTENT
To raise awareness for AAA’s new digital travel inspiration and planning tool, and its customizable, all-in-one booking features.
BRAND GUIDELINES
To raise awareness for AAA’s new digital travel inspiration and planning tool, and its customizable, all-in-one booking features.
MIDNIGHT THEATRE
Midnight Theatre is a throw-back variety theater in the heart of Manhattan West with advanced entertainment technologies, leading us to develop an identity that is, at once, art deco-timeless and contemporary. The tone is mysterious, beautiful, with a touch of the sureal. And our structure is templated for rapid updates for a multitude of programming.
OUR RESPONSIBILITIES
- Style guide and brand rules
- Color palette
- Logo modifications for ease of use
- Font selection
- Social & Outdoor Display Ad Design
- Templates/guides for marketing materials
- Illustrations by Choreografx
