A black and white Elementor logo.

Sony Music – Publishing Sizzle

The sony music publishing logo on a black background.

SONY MUSIC PUBLISHING LAUNCH BRAND ANTHEM BRAND LAUNCH THE ASK Sony Music Publishing has one of the biggest and best music libraries in the world, and they wanted content makers across the planet to know about it. THE SOLUTION Our job was mostly to get out of the way. We let the music demonstrate the […]

HBO – Brand Story

Oscars - oscars - oscars - oscars - o.

HBO – Brand Story A COLLECTION OF HBO’s BEST Brand Anthem THE ASK Over the years we have been fortunate enough to have made many brand anthems for HBO. This one needed to go further – touting not just news series, but all of HBO’s greatest series. THE SOLUTION In addition to the usual editorial […]

Travel Channel – A Level

The travel channel logo is shown on a blue background.

Travel Channel UPFRONT UPFRONT – A LEVEL THE ASK To showcase Travel’s new lineup of programming for the advertising community. THE SOLUTION This piece is all about letting the talent and shows speak for themselves. We provided talent and series producers with simple-to-follow shoot guides, allowing them to capture lines and b-roll for us wherever […]

Scripps – We Are Brands

Great ideas are everywhere.

SCRIPPS Network UPFRONT WE ARE BRANDS THE ASK Scripps brands (now owned by Discovery) are unique. Their programming moves people to action, and that’s a big deal for advertisers. THE SOLUTION We shot sequences that show viewers going from ‘viewing’ to ‘doing,’ then used animated sequences to express the ways that these same people share […]

History – Scripted Upfront

Game of thrones.

History – PROGRAMMING UpfrontS UPFRONT SCRIPTED UPFRONT THE ASK Leverage critical acclaim to promote History’s great dramatic series. THE SOLUTION We took a kickass song. Applied some kickass editorial and design. And made some kickass magic. GALLERY RELATED PROJECTS

Food Network – Brand & Trends

A group of people in a kitchen with the words food network kitchen.

Food Network BRAND PROMOTION BRAND SIZZLE TRENDS THE ASK Food Network sought to remind advertisers about the relevance and impact of their best-in-class food programming. THE SOLUTION Copy and clever split-screen design elements demonstrate that when you have the right ingredients, the right celebrity chefs, the right programming, then you create powerful ‘moments that matter’ […]

UKG – Great Place to Work

A man and woman are standing on top of a mountain.

UKG PRODUCT REVEAL Great Place to Work THE ASK UKG makes good companies great by improving workplace culture. They wanted a video expressing how their proprietary tools help businesses attract and retain the best talent. THE SOLUTION Like UKG, we put people first, showing a wide array of workers engaged in different jobs. Integrated graphics […]

Clarks – Looks for Every Season Image

A man in a blue suit with the words looks for every season.

Clarks – Looks for every season SEASONAL PRODUCT LINE LAUNCH PRODUCT IMAGE THE ASK Create a large quantity of e-commerce videos for selected shoes to increase sales during winter/fall and spring/summer seasons. All at a reasonable price point per video of course. THE SOLUTION To shoot over 70 different shoe, talent and wardrobe combinations for […]

Showtime – TCA Sizzle

The walking dead - shameless tv ad.

SHOWTIME – TCA Sizzle Omnibus Video TCA OMNIBUS THE ASK To remind television critics of the stellar quality and depth of programming on Showtime. THE SOLUTION Using unexpected sound design and editorial, along with a critic’s quote to anchor our message, we demonstrated Showtime’s unmistakable “IT” factor in no uncertain terms. GALLERY RELATED PROJECTS

Investigation Discovery – Brand Image

An aerial view of a person swimming in the water near a sailboat.

INVESTIGATION DISCOVERY • BRAND TV BRAND CAMPAIGN BRAND IMAGE THE ASK Investigation Discovery came to Viewpoint seeking a brand campaign establishing its place as America’s #1 true crime network. THE SOLUTION “Something no one has ever seen before!” Carrie Sullivan, Creative Director This award-winning image campaign gave audiences a new perspective that literally ripped the roof off […]