CNN – The Story of Late Night
CNN – The Story of Late Night NEW SERIES PROMOTION NEW SERIES LAUNCH THE ASK CNN wanted to remind audiences how late night television has left an indelible imprint on our hearts. The hosts, the topics and the laughs. THE SOLUTION Designing and propping out eight different decades of ‘living room’ decor we filmed televisions […]
History – Scripted Upfront
History – PROGRAMMING UpfrontS UPFRONT SCRIPTED UPFRONT THE ASK Leverage critical acclaim to promote History’s great dramatic series. THE SOLUTION We took a kickass song. Applied some kickass editorial and design. And made some kickass magic. GALLERY RELATED PROJECTS
Food Network – Brand & Trends
Food Network BRAND PROMOTION BRAND SIZZLE TRENDS THE ASK Food Network sought to remind advertisers about the relevance and impact of their best-in-class food programming. THE SOLUTION Copy and clever split-screen design elements demonstrate that when you have the right ingredients, the right celebrity chefs, the right programming, then you create powerful ‘moments that matter’ […]
AAA Northeast – Premium Refund Credit
AAA Northeast ADVERTISING REFUND SPOT OUTTAKES FOR SOCIAL “People, Cars, Bikes & Dogs” OUTTAKES FOR SOCIAL “Just a Little Short” THE ASK To announce a refund for AAA auto insurance members due to the lack of driving during 2020. THE SOLUTION Filmed on a beautiful fall New England day, we produced this spot focused on […]
ACORN TV – Free Trial Campaign
ACORN TV Subscription Campaign US BRAND VERSION THE ASK To demonstrate to U.S. audiences that one British-focused streaming service stands above the rest. THE SOLUTION Leveraging the settings, characters and quality storytelling anglophiles adore, we demonstrate that there is a whole world of British-style mysteries you may have never heard of available on Acorn TV […]
Animal Planet – Yellowtail & Puppy Bowl
PROMO SPOT Animal Planet – Yellowtail Puppy Bowl CO-BRANDING PROMO SPOT THE ASK For the first time, Animal Planet teamed up with Yellowtail to sponsor the 2021 Puppybowl. THE SOLUTION Viewpoint filmed and edited a :30 broadcast spot that aired during halftime of the 2021 Puppybowl. GALLERY RELATED PROJECTS
National Geographic – Sharkfest
NATIONAL GEOGRAPHIC • SHARKFEST TV PROMOTION SHARK BEACH PROMO THE ASK For the first time, Nat Geo would be running 6 weeks of shark shows rather than the usual 6 days. They needed a campaign guaranteed to get viewers back in the water. THE SOLUTION We built a campaign of long-lead teases, promos, countdowns and […]
Showtime – TCA Sizzle
SHOWTIME – TCA Sizzle Omnibus Video TCA OMNIBUS THE ASK To remind television critics of the stellar quality and depth of programming on Showtime. THE SOLUTION Using unexpected sound design and editorial, along with a critic’s quote to anchor our message, we demonstrated Showtime’s unmistakable “IT” factor in no uncertain terms. GALLERY RELATED PROJECTS
Discovery – Blind Frog Ranch
DISCOVERY • BLIND FROG RANCH TV SEASON PREMIERE NEW SEASON LAUNCH THE ASK We collaborated with the Discovery team to help them bring their own shoot materials to life. THE SOLUTION We combined intense editorial with provocative sound design to create serious mystery around the launch of Season 2. If you thought it was safe […]
HBO – Wahl Street
HBO MAX • WAHL STREET TV PROMOTION SERIES TRAILER THE ASK In this series, Mark Wahlberg ‘goes Wall Street,’ and HBO Max needed a launch trailer, capturing all the drama and fun that comes with it. THE SOLUTION Our job was to walk a tightrope between the joy of watching Mark wheel and deal, while […]
