CBS NEWS New York

We developed and created a fall brand image campaign in collaboration with CBS NEWS New York. The campaign builds around the brand promise, “On your corner. In your corner.” We developed  and delivered the campaign from the ground up, bringing concept ideation, brand attributes, creative approach, and a complete multi-day production in the tri-state area through to post. We shot over the course of seven days across a variety of New York neighborhoods that included over 20 locations. The end result was two thirty-second promo spots, plus corresponding cut downs, that aired on the network and across their social channels.