CBS NEWS NEW YORK • BRAND
TV PROMO CAMPAIGN
THE ASK
To fully develop and produce a campaign that positions CBS NEWS New York as the region’s most community-focused local news service, whose anchors and reporters live in the neighborhoods they serve.Â
THE SOLUTION
We developed and created a fall brand image campaign in collaboration with CBS NEWS New York. The campaign builds around the brand promise, “On your corner. In your corner.” We developed and delivered the campaign from the ground up, bringing concept ideation, brand attributes, creative approach, and a complete multi-day production in the tri-state area through to post. We shot over the course of seven days across a variety of New York neighborhoods that included over 20 locations. The end result was two thirty-second promo spots, plus corresponding cut downs, that aired on the network and across their social channels.
