City Connects is a Boston College-based non-profit that improves educational outcomes in students around the United States and in Ireland.  By working with faculty, administrators and families, City Connects is able to match students with existing resources that meet their academic and extra-curricular needs, allowing them to thrive.  As they looked to expand and help new schools and students, they required an engaging video that explained their methods and mission in a manner that would appeal to potential superintendents, principals, and parents.