City Connects is a Boston College-based non-profit that improves educational outcomes in students around the United States and in Ireland. By working with faculty, administrators and families, City Connects is able to match students with existing resources that meet their academic and extra-curricular needs, allowing them to thrive. As they looked to expand and help new schools and students, they required an engaging video that explained their methods and mission in a manner that would appeal to potential superintendents, principals, and parents.
Viewpoint delivered a concise, voice-over driven piece designed to encapsulate how City Connects works and the tremendous impact it had on student success. Featuring b-roll captured in Boston Public Schools classrooms, the video delivered an impactful message that touched on key factors that seperates City Connects from other programs while underscoring the supporting evidence.