CLARKS • LOOKS FOR EVERY SEASON
E-COMMERCE PRODUCT LINE LAUNCH
THE ASK
Create a large quantity of e-commerce videos for selected shoes to increase sales during winter/fall and spring/summer seasons. All at a reasonable price point per video of course.Â
THE SOLUTION
To shoot over 120 different shoe, talent and wardrobe combinations for men and women in three day’s time was a logistical challenge. But that’s what we live for. Combining dynamite project management and an outstanding shot and post team, each video was produced in just a few hours. We created HOW TO WEAR, featuring attire inspiration and TECH, detailing the features and technology built into each footbed and shoe. Any shoe with one of the videos embedded on Clarks e-commerce website had a visible boost in sales.
