Clarks - Looks for every season

SEASONAL PRODUCT LINE LAUNCH

PRODUCT IMAGE

THE ASK

Create a large quantity of e-commerce videos for selected shoes to increase sales during winter/fall and spring/summer seasons. All at a reasonable price point per video of course.

THE SOLUTION

To shoot over 70 different shoe, talent and wardrobe combinations for men and women in three day’s time was a logistical challenge. But that’s what we live for. Combining dynamite project management and an outstanding shot and post team, each video was produced in just a few hours. We created HOW TO WEAR, featuring the some attire inspiration and TECH, detailing the features and technology built into each footbed and shoe. Any shoe with one of the videos embedded on Clarks e-commerce website had a visible boost in sales.

 

GALLERY

RELATED PROJECTS

A man is shaking hands with a crowd of people at a Peacock World promo event.
Mark Wahlberg in sunglasses is standing in front of a store.