COLLABORATION IN ACTION

CLIENT CASE STUDY

For over 10 years, Viewpoint has collaborated with financial products company, Direxion, to solve an array of marketing challenges. 

In that time, Viewpoint has built a brand for Direxion’s flagship leveraged and inverse products, helped to launch over 50 new ETFs targeting traders and investors, and developed stand-out content assisting customers eager to learn more about those financial instruments.

Collaboration means conversation. Our relationship with Direxion began –  as the best collaborations do – with lots of time spent together, discussing their products, challenges and opportunities.  We learned about the distinctions between traders and investors, and gained a better understanding of the challenging regulatory environment within which Direxion operates. 

 

CAMPAIGNS THAT DRIVE

RESULTS

Winning a Silver Muse Award for work in the financial services space. This award recognized a multi-platform direct response campaign for financial products company, Direxion. 

Direxion Single Stock Leveraged ETFs account for 

OVER $1 BILLION

in assets under management.

88% VIEWABILITY

 

and Excellent View Through Rate of 75%

• TV ADS
• PRE-ROLL
• RADIO

• ANIMATED BANNERS • BRAND CONTENT
• PRINT

120FT NASDAQ
ANIMATED BILLBOARD
IN TIMES SQUARE

Branding with attitude. Stepping outside traditional financial marketing, Viewpoint created The “Bold” campaign, targeting the aggressive mindset of day traders. 

The agency also developed distinct visual identities for leveraged and non-leveraged ETFs.

It’s all in the details. In addition to creative development and production, Viewpoint offers outstanding customer service. Managing large numbers of assets and providing flexible solutions when market and regulatory conditions change is an important part of what we do.

“Viewpoint always comes back to us with fresh ideas that stand out in a cluttered financial marketplace. We’ve worked with them for a number of years now, and they have never let us down.”

~ David Fajardo, Direxion SVP of Marketing

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FELLOWSHIP OF THE BOLD
TV AD
MOONSHOT INNOVATORS ETF
PREROLL
BOLD CAMPAIGN "BEAR"
PREROLL
SINGLE STOCK ETF "TESLA"
PREROLL
BOLD CAMPAIGN "HEARTLINE"
PREROLL
DAILY RESET "TSLL/TSLS"
BRAND CONTENT