The logo for Direxion on a blue background.

COLLABORATION IN ACTION

CLIENT CASE STUDY: DIREXION

For over 10 years, Viewpoint has collaborated with financial products company, Direxion, to solve an array of marketing challenges. 

In that time, Viewpoint has built a brand for Direxion’s flagship leveraged and inverse products, helped to launch over 50 new ETFs targeting traders and investors, and developed stand-out content assisting customers eager to learn more about those financial instruments.

Collaboration means conversation. Our relationship with Direxion began –  as the best collaborations do – with lots of time spent together, discussing their products, challenges and opportunities.  We learned about the distinctions between traders and investors, and gained a better understanding of the challenging regulatory environment within which Direxion operates. 

 
A man is riding a bike on a hill in a Direxion case study.

CAMPAIGNS THAT DRIVE

RESULTS

Winning a Silver Muse Award for work in the financial services space. This award recognized a multi-platform direct response campaign for financial products company, Direxion. 

Muse Creative Awards silver winner with a Direxion ETF endorsement.

Direxion Single Stock Leveraged ETFs account for 

OVER $1 BILLION

in assets under management.

88% VIEWABILITY

 

and Excellent View Through Rate of 75%

Branding with attitude. Stepping outside traditional financial marketing, Viewpoint created The “Bold” campaign, targeting the aggressive mindset of day traders. 

The agency also developed distinct visual identities for leveraged and non-leveraged ETFs.

It’s all in the details. In addition to creative development and production, Viewpoint offers outstanding customer service. Managing large numbers of assets and providing flexible solutions when market and regulatory conditions change is an important part of what we do.

“Viewpoint always comes back to us with fresh ideas that stand out in a cluttered financial marketplace. We’ve worked with them for a number of years now, and they haven’t ever let us down.”

~ David Fajardo, Direxion SVP of Marketing
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CONTENT

FELLOWSHIP OF THE BOLD
TV AD
A group of people standing in a hallway discussing an SEO Client Case Study.
MOONSHOT INNOVATORS ETF
PREROLL
The logo for Direxion ETFs funds, featured in our Client Case Study.
BOLD CAMPAIGN "BEAR"
PREROLL
Directeon etfs 1 funds.
SINGLE STOCK ETF "TESLA"
PREROLL
Even Tesla ETFs can lose their charge.
BOLD CAMPAIGN "MSGR"
PREROLL
The logo for Direxion MSGR MNA ETF, tailored for SEO Client Case Study.
DAILY RESET "TSLL/TSLS"
BRAND CONTENT
A man is sitting at a computer screen reviewing the Direxion Daily Reset for a Client Case Study.

FRAMES