COLLABORATION IN ACTION
CLIENT CASE STUDY: DIREXION
For over 10 years, Viewpoint has collaborated with financial products company, Direxion, to solve an array of marketing challenges.
In that time, Viewpoint has built a brand for Direxion’s flagship leveraged and inverse products, helped to launch over 50 new ETFs targeting traders and investors, and developed stand-out content assisting customers eager to learn more about those financial instruments.
Collaboration means conversation. Our relationship with Direxion began – as the best collaborations do – with lots of time spent together, discussing their products, challenges and opportunities. We learned about the distinctions between traders and investors, and gained a better understanding of the challenging regulatory environment within which Direxion operates.
CAMPAIGNS THAT DRIVE
Winning a Silver Muse Award for work in the financial services space. This award recognized a multi-platform direct response campaign for financial products company, Direxion.
Direxion Single Stock Leveraged ETFs account for
OVER $1 BILLION
in assets under management.
and Excellent View Through Rate of 75%
• TV ADS
• ANIMATED BANNERS
• BRAND CONTENT
IN TIMES SQUARE
Branding with attitude. Stepping outside traditional financial marketing, Viewpoint created The “Bold” campaign, targeting the aggressive mindset of day traders.
The agency also developed distinct visual identities for leveraged and non-leveraged ETFs.
It’s all in the details. In addition to creative development and production, Viewpoint offers outstanding customer service. Managing large numbers of assets and providing flexible solutions when market and regulatory conditions change is an important part of what we do.
“Viewpoint always comes back to us with fresh ideas that stand out in a cluttered financial marketplace. We’ve worked with them for a number of years now, and they haven’t ever let us down.”
~ David Fajardo, Direxion SVP of Marketing