DIREXION • SINGLE STOCK ETFs
ADVERTISING
THE ASK
To create a multi-platform campaign for Direxion’s daily leveraged ETFs, targeting traders and other finance professionals. The work needed to stand out from traditional financial marketing, as well as speak to the risk associated with these products.
THE SOLUTION
Whether we are targeting long-term investors or short-term traders, we tailor messaging to meet consumers ‘where they live.’ As more and more people are engaging with financial instruments directly, the tone and tools evolve to meet them on their terms.
