DIREXION • TSLA CAMPAIGN
Direxion Single Stock Leveraged ETFs account for
OVER $1 BILLION
in assets under management.
and Excellent View Through Rate of 75%
Direxion was looking for a multiplatform campaign to launch their new Single Stock Leveraged & Inverse ETF products.
We work with Direxion in a variety of ways to address marketing challenges – from direct response to branding to content. For this campaign, the goal was to reach traders who buy and sell on an almost daily basis. With that in mind, we developed a branded ‘look’ and animation style; then created a storyline that used the Tesla car, itself, to represent the volatile nature of TSLA’s stock chart – a trait that traders look for.
For the campaign, we developed a pre-roll video, animated banner ads and in depth short-form content.