LEVERAGED & INVERSE ETFs
For nearly a decade, we have worked with Direxion to address a variety of marketing challenges. Our solutions range from branding, content and call-to-action materials that live across nearly all digital, social and traditional platforms.
Whether we are targeting long-term investors or short-term traders, we tailor messaging to meet consumers ‘where they live.’ As more and more people are engaging with financial instruments directly, the tone and tools evolve to meet them on their terms.
Direxion was invited to ring the opening bell at NASDAQ for the launch of their newest family of funds for Single Stock Daily Leveraged ETFs. Viewpoint revised the campaign brand pre rolls to play on the Nasdaq Tower and Marquee in Times Square that same morning.