ESPN • FANTASY FOOTBALL
ADVERTISING
THE ASK
ESPN needed a fresh campaign to distinguish their Fantasy Football platform in a humorous way from their competitors in anticipation of the NFL season.Â
Viewpoint collaborated with the ESPN internal creative team on executing a creative approach that would stand out in a crowded marketplace, keeping broadcast and digital channels top of mind in both execution and output.Â
THE SOLUTION
Two core ideas grounded the creative:Â
1. ESPN Fantasy Football is much better and more fun than other “fantasies” and role-playing games out there.Â
2. Bad fantasy sports behavior; foolish mistakes & faux pas that the typical fantasy sports participant can relate to.
