A&E – 60 DAYS IN • FAST CHANNEL
fast & furious
FAST channels are popping up everywhere, and TV fans love them! They’re free to viewers, ad sponsored and available on every platform. They can mimic a traditional linear TV service or leverage a single series like VOD. They are the perfect way to feed fan hunger for your content on their terms.
The strategy behind developing the packaging for this channel is less about capturing new viewers and more about speaking to the passionate fans of the programming. How do we keep the ‘air’ interesting and engaging in and around the content and advertising?
Here is a sampling of the deliverables created to launch A&E’s popular “60 Days In” Fast Channel.
Mid 2023 saw
across the 15 major services…
a 29% INCREASE
from the prior year.
~ Variety 8/15/2023
These spots are used on and off the FAST channel to announce that there is now a channel dedicated to passionate “60 Days In” fans. In addition to copy and editorial, new motion graphics have been developed, designed to reflect branding work done for A&E’s original run of the series.
2. THEMATIC PROMOTION
These three spots are adapted from existing A&E promos, and use the updated graphic design, as well. Each is designed to play exclusively on the FAST channel, reminding fans what is so special about the “60 Days In” experience.