First Look Media - Press Freedom Defense Fund
BRANDING
BRAND ANTHEM
THE ASK
PFDF provides legal support for journalists, news organizations and whistleblowers that are targeted unfairly by powerful figures and governments. They needed a riveting video to raise awareness for their cirtical mission.
THE SOLUTION
“Viewpoint just got it.” Jen Robertson, SVP of Marketing, First Look Media
Absent much footage, we distilled this complex story into a powerful narrative built around custom animation. The animation seamlessly integrates with the footage we did have to tell a story about the fearless pursuit of truth.
GALLERY
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