HONEY DEW • DEWERS CAMPAIGN
Breathe new life into Honey Dew’s nearly 50-year-old brand in order to elevate sales.
Previous Honey Dew’s marketing relied exclusively on product-centric messaging. We took a more holistic approach, capturing the brand essence: a great local coffee shop alternative for and by New Englanders. Then we used this essence to sell Honey Dew’s outstanding food and beverages.