INVESTIGATION DISCOVERY • BRAND
TV BRAND CAMPAIGN
Investigation Discovery came to Viewpoint seeking a brand campaign establishing its place as America’s #1 true crime network.
“Something no one has ever seen before!” Carrie Sullivan, Creative Director
This award-winning image campaign gave audiences a new perspective that literally ripped the roof off viewer expectations. Using an overhead POV throughout the entire spot and continuous camera motion, we linked together diverse crime tableaus that capture the spirit and range of the network.