INVESTIGATION DISCOVERY • BRAND

TV BRAND CAMPAIGN

BRAND IMAGE

THE ASK

Investigation Discovery came to Viewpoint seeking a brand campaign establishing its place as America’s #1 true crime network.

THE SOLUTION

“Something no one has ever seen before!” Carrie Sullivan, Creative Director

This award-winning image campaign gave audiences a new perspective that literally ripped the roof off viewer expectations. Using an overhead POV throughout the entire spot and continuous camera motion, we linked together diverse crime tableaus that capture the spirit and range of the network.

REVENGE
BEDROOM
CLUB
BEHIND THE SCENES

GALLERY

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