JOGG STUDIO
PRODUCT PROMoTIONÂ
THE ASK
Jogg Studio is an innovative B2B product designed to allow movie studios and their marketing research partners to interact with target audiences using short form video testimonials. Jogg wanted a video for use in pitch presentations and on their website to help provide clarity around their product and build client engagement.
THE SOLUTION
Viewpoint created a video that demonstrated the disruptive nature of Jogg by showing the app in action. We showcased how movie-goers could provide valuable feedback to studios using just their phones; then showed how entertainment companies could easily access this feedback, along with ultra-fast, accurate transcriptions and metrics.
The days of focus groups and surveys may not be over; but there is a powerful new tool available for researchers to us.
Our responsibilities: Creative development. Copywriting. Art direction. Editorial. Animation. Overall project management.
GALLERY
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