Jogg Studio is an innovative B2B product designed to allow movie studios and their marketing research partners to interact with target audiences using short form video testimonials. Jogg wanted a video for use in pitch presentations and on their website to help provide clarity around their product and build client engagement.
THE SOLUTION
Viewpoint created a video that demonstrated the disruptive nature of Jogg by showing the app in action. We showcased how movie-goers could provide valuable feedback to studios using just their phones; then showed how entertainment companies could easily access this feedback, along with ultra-fast, accurate transcriptions and metrics.
The days of focus groups and surveys may not be over; but there is a powerful new tool available for researchers to us.