NATIONAL GEOGRAPHIC • SHARKFEST

TV PROMOTION

SHARK BEACH PROMO

A man in a wetsuit riding a surfboard, providing entertainment.

THE ASK

For the first time, Nat Geo would be running 6 weeks of shark shows rather than the usual 6 days. They needed a campaign guaranteed to get viewers back in the water.

THE SOLUTION

We built a campaign of long-lead teases, promos, countdowns and Social highlighting the scope and impact of the event. At the center of it all: movie star, surfer and shark-lover, Chris Hemsworth.

TEASER

A white shark swims near a group of fish during National Geographic's Sharkfest.

EVENT SELL

A woman scuba diving with a mask and goggles during Sharkfest on National Geographic.

GALLERY

RELATED PROJECTS