NBC BOSTON • BRAND
TV BRAND
THE ASK
NBC10 Boston needed an image spot to elevate the brand and build loyalty. Rather than using news clips, they wanted something conceptual that would connect the news service to the soul of the city.
THE SOLUTION
Our campaign made a celever connection between the number 10 in NBC Boston’s name and the high standards demanding Bostons hold themselves – and their news providers – accountable to. In this town, it’s 10 or nothing.
Services included: concept, writing, a two-day shoot, and complete post-production
