NBC BOSTON • BRAND
TV BRAND
THE ASK
With increasing global demand for touchless digital payment methods, PayPal was looking to attract small business clients by highlighting similar entrepreneurs that leveraged QR code technology in conjunction with PayPal’s best-in-class corporate newsroom and social media channels, driving awareness of specific products and further solidifying the brand’s commitment to small business owners.
THE SOLUTION
We told authentic, documentary-style stories of small businesses that had PayPal QR code technology woven into their company’s infrastructure. Leaning in on the stories of how these businesses grew, fought through tough times, and evolved over the years, Viewpoint was able to showcase the ways PayPal is constantly innovating to provide solutions to their small business customers.Â
