PAYPAL • EMPOWERMENT GRANTS
SERVICE SPOTLIGHT
THE ASK
PayPal, a global leader in secure financial products and services, provides an array of solutions to assist small businesses. In 2020, as small business all over the country were struggling to keep their doors open during the pandemic, PayPal committed over $500M aimed specifically at supporting black entrepreneurs. This Empowerment Grant initiative assisted thousands of businesses, providing a lifeline when needed most. To drive awareness of these grants and their commitment to black-owned businesses, PayPal was looking to tell a variety of stories from across the country that would resonate with small business owners and consumers.
THE SOLUTION
Viewpoint profiled a series of entrepreneurs that had received the PayPal Empowerment Grant and thrived following the cash infusion. Each short-form, documentary-style piece showcased a small business story of perseverance during the pandemic, while underscoring the valuable goods and services the businesses provided to their communities. The series further highlighted PayPal’s mission to democratize financial services through equitable access to capital.
