PAYPAL • GLOBAL MERCHANT LENDING
SERVICE SPOTLIGHT
THE ASK
PayPal, an industry leader in secure financial products and services, wanted to tout their Global Merchant Lending program by putting a spotlight on success stories of small business clients of PayPal. PayPal wanted video content that would be leveraged in their digital PayPal Newsroom and social media to increase awareness of the GML program, and further solidify the brand’s commitment to small business owners.
THE SOLUTION
Viewpoint profiled successful small business entrepreneurs to showcase how PayPal’s Global Merchant Lending program has allowed them to thrive. Executing short form, documentary-style storytelling, this series illustrated PayPal’s continued support of small businesses, while also highlighting their company mission to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable and convenient financial services, including business loans and capital.
