SYFY • APRIL SHOWERS
SYFY
APRIL SHOWERS
TV/MOVIE PROMOTION
THE ASK
Create a :30 and :15 spot that captivates fans, while elevating their non-stop April movie line-up featuring Blade, John Wick and the Fast & Furious opuses.
THE SOLUTION
SYFY hammers home its movie promotions with a strong monthly message. We wanted to take things up a notch by embracing the theme of ‘April showers’ to showcase the sheer deluge of action-packed movies in store. By tossing around quirky numbers like the frequency of John Wick’s “yeahs” or the horde of undead Blade sends packing to the underworld, we gleefully lead our audience down the rabbit hole, culminating in our final April pay-off line: “WHEN IT RAINS, WE POUR ON THE ACTION.”
FUN FACT
We never present just one great idea. Here are some of the concepts we developed.
• Turn the spot into an April Fool’s joke, where we show movie clips masquerading as a “pain awareness month” PSA.
• Morph April into an acronym which means “Action-Packed Raucousness (that’s) Insane & Lethal” – A.P.R.I.L. which encapsulates the non-stop, jaw dropping action.
• Play with the phrase “spring is in the air,” but instead of gentle breezes we unleash chaos with cars, bullets and bodies hurling through the air.
