A+E Networks- Image Pods

A+E Networks – Image PODS BRAND IMAGE SCRIPTED IMAGE POD ARTS IMAGE POD NONFICTION IMAGE POD https://vimeo.com/manage/videos/289770505 THE ASK A+E wanted quick-hit video content pods to show advertisers that their brands have a unique power to magnify moments. THE SOLUTION We used an arresting rectangular design motif animated to frame and call attention to these […]

A+E Networks – Scripted, Factual & Movies

A+E Networks – Scripted, Factual & Movies BRAND IMAGE SCRIPTED FACTUAL MOVIES THE ASK A+E Networks wanted to bring their historically-based scripted content to the domestic and international marketplace. THE SOLUTION We used a hooky song to express A+E’s cliff-hanging drama and reinforced the lyrics with graphic type and provocative editorial. For the rest, we […]

CBS News – Image

CBS NEWS – BRAND TV Image BRAND IMAGE SPOT THE ASK As the world reeled from the onset of COVID 19, CBS News wanted viewers to know that they shared both their challenges and their resolve. THE SOLUTION Using deeply relatable still imagery of CBS News team members in the field and at home woven […]

HBO – Brand Story

HBO – Brand Story A COLLECTION OF HBO’s BEST BRAND ANTHEM THE ASK Over the years we have been fortunate enough to have made many brand anthems for HBO. This one needed to go further – touting not just news series, but all of HBO’s greatest series. THE SOLUTION In addition to the usual editorial […]

PayPal – What is PayPal

PAYPAL EXPLAINER VIDEOS WHAT IS PAYPAL? QR BUYING MONEY POOLS THE ASK To demonstrate the many ways the PayPal app solves consumer pain points related to making daily transactions. THE SOLUTION We conceived, designed and animated a series of videos that use fun and funny scenarios populated with the brand’s signature characters. Intended largely for […]

Travel Channel – A Level

Travel Channel UPFRONT UPFRONT – A LEVEL THE ASK To showcase Travel’s new lineup of programming for the advertising community. THE SOLUTION This piece is all about letting the talent and shows speak for themselves. We provided talent and series producers with simple-to-follow shoot guides, allowing them to capture lines and b-roll for us wherever […]

Scripps – We Are Brands

SCRIPPS Network UPFRONT WE ARE BRANDS THE ASK Scripps brands (now owned by Discovery) are unique. Their programming moves people to action, and that’s a big deal for advertisers. THE SOLUTION We shot sequences that show viewers going from ‘viewing’ to ‘doing,’ then used animated sequences to express the ways that these same people share […]

ACORN TV – Free Trial Campaign

ACORN TV Subscription Campaign U.S. BRAND VERSION THE ASK To demonstrate to U.S. audiences that one British-focused streaming service stands above the rest. THE SOLUTION Leveraging the settings, characters and quality storytelling anglophiles adore, we demonstrate that there is a whole world of British-style mysteries you may have never heard of available on Acorn TV […]

Motional – Product Reveal

Motional PRODUCT REVEAL PRODUCT REVEAL SOCIAL THE ASK The future of transportation starts now. PR firm, LEWIS, came to Viewpoint looking to create product announcement videos for autonomous vehicle company, Motional. THE SOLUTION We began with a top-secret video shoot romancing Motional’s newest self-driving vehicle. We then assimilated that material into footage of everyday people […]

First Look Media – Press Freedom Defense Fund

First Look Media – Press Freedom Defense Fund BRANDING BRAND ANTHEM THE ASK PFDF provides legal support for journalists, news organizations and whistleblowers that are targeted unfairly by powerful figures and governments. They needed a riveting video to raise awareness for their cirtical mission. THE SOLUTION “Viewpoint just got it.” Jen Robertson, SVP of Marketing, […]