DIREXION • TSLA CAMPAIGN

ADVERTISING & BRANDED CONTENT

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PREROLL

Direxion Single Stock Leveraged ETFs account for 

OVER $1 BILLION

in assets under management.

88% VIEWABILITY

 

and Excellent View Through Rate of 75%

THE ASK

Direxion was looking for a multiplatform campaign to launch their new Single Stock Leveraged & Inverse ETF products.

THE SOLUTION

We work with Direxion in a variety of ways to address marketing challenges – from direct response to branding to content. For this campaign, the goal was to reach traders who buy and sell on an almost daily basis. With that in mind, we developed a branded ‘look’ and animation style; then created a storyline that used the Tesla car, itself, to represent the volatile nature of TSLA’s stock chart – a trait that traders look for.

For the campaign, we developed a pre-roll video, animated banner ads and in depth short-form content.

SHORT-FORM CONTENT

ANIMATED BANNER AD

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