TRUE CRIME

Intrigue. Investigation. Insight.

TRUE CRIME PROGRAMMING SURGES

It seems that no matter where you turn today, linear tv, streaming docs, and even podcasts, the true crime genre has inundated us. In 2023 there was a 48% increase in true crime premieres across broadcast and cable from 2022.¹ This occurred in a year in which there was an overall drop in dramatic programming by 25%, mainly due to the SAG-AFTRA strike.

Half of Americans say they enjoy the genre of true crime, according to market research from YouGov, including 13% who say it’s their favorite genre.² For audiences 45 years old and higher, skewing female, true crime viewing is an immersive experience. Once these ‘armchair detectives’ are captivated by crime, they will likely seek out all information to attempt to solve the case themselves.

+48%

increase in True Crime across in broadcast & cable in 2023

Creative Ingredients

In working with many networks having a large focus in true crime, we have gathered a bit of insight into features these viewers find compelling.

1. Emotional 

These raw and emotionally charged cases elicit a range of emotions. From empathy for the victims, to shock about the story details and lastly outrage towards the perpetrator. 

2. Entertaining

They want to feel like they have a full access pass to hear from victims and their families, and the experts criminal investigators. Building trust with some and disbelief with others are key components to help them solve the case.

3. Full Access 

 They want to feel like they have a full access pass to hear from victims and their families, and the experts criminal investigators. Building trust with some and disbelief with others are key components to help them solve the case.

Helps to solve cases

Speaking of solving the case, 58% of  Americans think that this genre actually helps solve crimes that wouldn’t have been solved otherwise.² Although the total number of crimes truly solved as a result of programming can be difficult to calculate, there indeed have been dozens of cases solved as a result of programming. One notable example  was during the filming of the HBO series The Jinx, in which a seemingly evident confession was recorded of Robert Durst, who unknowingly still had his wireless microphone on while using the bathroom.

Gripping stories

No matter the reason folks watch or the amount of genre growth, quality storytelling is at the core, the true crime genre, where gripping stories leave you on the edge of your seat. It taps into our innate curiosity about real-life mysteries, while providing a glimpse into dark dimensions of criminal minds, and providing viewers with the  suspense they desire.

Sources: ¹Luminate Data  ²You Gov  

A&E
TRUE CRIME IMAGE
DISCOVERY +
TRUE CRIME ORIGINALS
A&E
COLD CASE FILES
INVESTIGATION DISCOVERY
BRAND IMAGE
INVESTIGATION DISCOVERY
VANISHING WOMEN
OXYGEN
FLORIDA MAN MURDERS
INVESTIGATION DISCOVERY
ALL NEW PROMO

client CASE STUDY

A+E

VIEW →

THE NETWORK CYCLE

WORKby category