MAKING CRIME TIME PRIME TIME
Viewpoint has worked with some of the best and biggest in the True Crime genre, partnering with the likes of ID and A&E to build brand awareness and drive tune-in for series and movies. The key to successful work is understanding the audience’s participatory relationship with the genre – putting on their detective hats as they watch – as well as, the deep emotions they experience while they view. Our goal is always to defy their expectations and give them new points of entry into the material.
The work we’ve done has spanned investigations old and new. We have shot and directed original shoots, manipulated drone footage, built 3-D crime boards, and elevated existing footage using pure editorial and design.