HBO • VICE NEWS TONIGHT
TV SERIES LAUNCH
THE ASK
HBO came looking for a launch campaign for TV’s most provocative daily news how: Vice News Tonight. The show would break the traditional TV news paradigm and the advertising needed to do the same.
THE SOLUTION
We threw traditional news elements out the window and – with disruptive intent – bombarded viewers with multiple auditory and visual messages at once. The experience is immersive and the motion graphics ‘in your face,’ letting viewers know that Vice delivers unfilteres news that lets you interpret world events on your own terms.
