JEFFERSON’S BOURBON • WHISKEY ROAD
SERIES PROOF OF CONCEPT
THE ASK
Jefferson Bourbon’s owner, Trey Zoeller, had a brand story to tell. One so compelling, he came to Viewpoint Creative to shoot and produce a pilot episode for a possible travel style, TV series.
THE SOLUTION
Jefferson Bourbon is called “uncommon” for a reason. It ages its unique whiskeys in different locations around the globe selected to infuse them with special characteristics. Placed on a wagon in Montana or stowed onboard a boat in the tropics, each barrel represents a special journey, and this journey – along with Trey and the people he meets – became the centerpiece of our story.Â
