LEARY FIREFIGHTERS FOUNDATION • WORCESTER 6

mini docu-series

SERIES TRAILER
A man sitting in front of a fire truck ignites.

THE ASK

Raise awareness and drive donations for The Leary Firefighters Foundation by recognizing the 20th anniversary of the Worcester Cold Storage Warehouse fire that claimed the lives of six firefighters in 1999.

THE SOLUTION

Deliver a short-form documentary series that honors the fallen firefighters and showcases the impact of the fire on the City of Worcester, its fire department, and the families involved. Using a roll-out strategy that launched on the 20th anniversary of the tragedy, which coincided with Giving Tuesday, the series delivered new episodes weekly to sustain viewership and drive support for the foundation.

Featuring interviews with firefighters, family members, and Denis Leary, the series included five episodes, plus teasers and promotional elements. Apart from their placement on The Leary Firefighters Foundation website, the series was featured on the Rachel Ray Show, and earned significant engagement across the foundation’s social media channels.

Worcester 6 Firefighters Muse Creative Awards gold winner.
FULL DOCU-SERIES
A firefighter's helmet, commemorating the Worcester 6, sits on a window sill.

I have received and heard nothing but overwhelming praise about the series and Leary Firefighters Foundation received a big spike in donations during the postings of each episode on social media. This was a huge initiative for the foundation and continues to build awareness for it.

Viewpoint Creative produced a great series that was beautiful and respectfully executed.”

Denis Leary
Founder, Leary Firefighters Foundation

GALLERY

ACCOLADES

A black laurel wreath on a black background, commemorating the Worcester 6 Firefighters.
A black laurel wreath on a black background, honoring the Worcester 6 Firefighters.
A black laurel wreath commemorating the Worcester 6 on a black background.
A black Worcester 6 laurel wreath on a black background.
A black laurel wreath commemorating the Worcester 6 firefighters on a black background.
A black and white image of a laurel wreath commemorating the Worcester 6 firefighters.
A black laurel wreath on a black background, honoring the Worcester 6 and the Leary Firefighters Foundation.
A black laurel wreath on a black background, honoring the Worcester 6 of the Leary Firefighters Foundation.
A black and white image of a laurel wreath dedicated to the Worcester 6 Firefighters.
A black laurel wreath representing the Leary Firefighters Foundation on a black background.
A black and white image of a laurel wreath dedicated to the Worcester 6 firefighters.
A black laurel wreath on a black background, honoring the Worcester 6 firefighters.
A black and white image of a laurel wreath dedicated to the Worcester 6 Firefighters.
A black background with a plane flying in the sky, dedicated to the Worcester 6 and supported by the Leary Firefighters Foundation.
A black and white image of a laurel wreath dedicated to the Worcester 6.
A black laurel wreath on a black background dedicated to the Worcester 6 and Leary Firefighters Foundation.
A black and white image of a laurel wreath commemorating the Worcester 6.
A black laurel wreath dedicated to the Worcester 6 firefighters on a black background.
A black laurel wreath on a black background, dedicated to the Leary Firefighters Foundation.
A black laurel wreath on a black background commemorating the Worcester 6 firefighters.
A black laurel wreath commemorating the Worcester 6 on a black background.
A black laurel wreath on a black background commemorating the Worcester 6 firefighters.
Nyfa 2020 official selection, Worcester 6.
The logo for the Worcester 6 New York International Film Awards, sponsored by the Leary Firefighters Foundation.
The logo for the Worcester 6, Leary Firefighters Foundation Film Festival 2020.
The official selection Worcester 6 Leary Firefighters Foundations New York Movie Awards logo.
Muse Creative Awards Gold Winner - Credit from AAA Northeast.