A&E • COLD CASE FILES

TV PROMOTION

SERIES LAUNCH

THE ASK

Solving a cold case is like finding the Holy Grail. A&E wanted to capture this rare experience and the powerful emotions of resolution and justice-served that a solution brings in the new series launch campaign.

THE SOLUTION

We took viewers on an urgent journey driven by soundbites from the series’ protagonists. Dynamic graphic words were manipulated and the screen dramatically bi-sected to represent the emotional roller-coaster ride that the series takes us on.

GALLERY

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