A&E – True Crime Image

A&E • TRUE CRIME TV PROMOTION IMAGE SPOT THE ASK True Crime on A&E has all the drama of a great movie and the brand wanted to express this edge-of-your-seat viewing experience. THE SOLUTION We began with the soundtrack: sound design, ramping strings and sound bites. Then we used a combination of crime-infused show moments […]

A&E – Cold Case Image

A&E • COLD CASE FILES TV PROMOTION SERIES LAUNCH THE ASK Solving a cold case is like finding the Holy Grail. A&E wanted to capture this rare experience and the powerful emotions of resolution and justice-served that a solution brings in the new series launch campaign. THE SOLUTION We took viewers on an urgent journey […]

Investigation Discovery – Brand Image

INVESTIGATION DISCOVERY • BRAND TV BRAND CAMPAIGN BRAND IMAGE THE ASK Investigation Discovery came to Viewpoint seeking a brand campaign establishing its place as America’s #1 true crime network. THE SOLUTION “Something no one has ever seen before!” Carrie Sullivan, Creative Director This award-winning image campaign gave audiences a new perspective that literally ripped the roof off […]