Deliver a short-form documentary series that honors the fallen firefighters and showcases the impact of the fire on the City of Worcester, its fire department, and the families involved. Using a roll-out strategy that launched on the 20th anniversary of the tragedy, which coincided with Giving Tuesday, the series delivered new episodes weekly to sustain viewership and drive support for the foundation.

Featuring interviews with firefighters, family members, and Denis Leary, the series included five episodes, plus teasers and promotional elements. Apart from their placement on The Leary Firefighters Foundation website, the series was featured on the Rachel Ray Show, and earned significant engagement across Foundation’s social media channels.