ID – Open & Shut
Investigation Discovery – OPEN & SHUT CO-BRANDED FRANCHISE ALL – FREE & CLEAR ZALES – THE DIAMOND STORE BRITA – LONGLAST THE ASK Without using programming footage connect sponsor brands to the investigative DNA of ID. THE SOLUTION We developed a narrative structure that allows any brand to integrate itself into the ID experience. Each animated mystery […]
CBS News – Image
CBS NEWS TV Image BRAND IMAGE SPOT THE ASK As the world reeled from the onset of COVID 19, CBS News wanted viewers to know that they shared both their challenges and their resolve. THE SOLUTION Using deeply relatable still imagery of CBS News team members in the field and at home woven together with […]
HBO – Brand Story
HBO – Brand Story A COLLECTION OF HBO’s BEST Brand Anthem THE ASK Over the years we have been fortunate enough to have made many brand anthems for HBO. This one needed to go further – touting not just news series, but all of HBO’s greatest series. THE SOLUTION In addition to the usual editorial […]
CNN – History of the Sitcom
CNN – History of the Sitcom NEW SERIES PROMOTION SERIES LAUNCH – “NAME GAME” THE ASK Following our promotional campaign for CNN’s, “The Story of Late Night,” we were asked back to do some of the same for “History of the Sitcom.” THE SOLUTION This spot leverages the equity already attached to the logos of […]
CNN – The Story of Late Night
CNN – The Story of Late Night NEW SERIES PROMOTION NEW SERIES LAUNCH THE ASK CNN wanted to remind audiences how late night television has left an indelible imprint on our hearts. The hosts, the topics and the laughs. THE SOLUTION Designing and propping out eight different decades of ‘living room’ decor we filmed televisions […]
Animal Planet – Yellowtail & Puppy Bowl
Animal Planet – Yellowtail & Puppy Bowl PROMO SPOT Animal Planet & YellowTail CO-BRANDING PROMO SPOT THE ASK For the first time, Animal Planet teamed up with Yellowtail to sponsor the 2021 Puppybowl. THE SOLUTION Viewpoint filmed and edited a :30 broadcast spot that aired during halftime of the 2021 Puppybowl. GALLERY RELATED PROJECTS
National Geographic – Sharkfest
National geographic – Sharkfest TV PROMOTION SHARKFEST TEASER SHARK BEACH PROMO SHARKFEST EVENT SELL THE ASK For the first time, Nat Geo would be running 6 weeks of shark shows rather than the usual 6 days. They needed a campaign guaranteed to get viewers back in the water. THE SOLUTION We built a campaign of […]
Discovery – Blind Frog Ranch
DISCOVERY – BLIND FROG RANCH Season Premiere New Season Launch THE ASK We collaborated with the Discovery team to help them bring their own shoot materials to life. THE SOLUTION We combined intense editorial with provocative sound design to create serious mystery around the launch of Season 2. If you thought it was safe to […]
HBO – Wahl Street
HBO Max – Wahl Street TV PROMOTION SERIES TRAILER THE ASK In this series, Mark Wahlberg ‘goes Wall Street,’ and HBO Max needed a launch trailer, capturing all the drama and fun that comes with it. THE SOLUTION Our job was to walk a tightrope between the joy of watching Mark wheel and deal, while […]
