NATIONAL GEOGRAPHIC • SHARKFEST
For the first time, Nat Geo would be running 6 weeks of shark shows rather than the usual 6 days. They needed a campaign guaranteed to get viewers back in the water.
We built a campaign of long-lead teases, promos, countdowns and Social highlighting the scope and impact of the event. At the center of it all: movie star, surfer and shark-lover, Chris Hemsworth.