A+E Networks – Scripted, Factual & Movies

A+E Networks – Scripted, Factual & Movies BRAND IMAGE SCRIPTED FACTUAL MOVIES THE ASK A+E Networks wanted to bring their historically-based scripted content to the domestic and international marketplace. THE SOLUTION We used a hooky song to express A+E’s cliff-hanging drama and reinforced the lyrics with graphic type and provocative editorial. For the rest, we […]

The World Games

The World Games PROMOTION OPENING CEREMONY CLOSING CEREMONY THE ASK The World Games in Alabama opened and closed with some epic celebrations. It was up to us to let everyone know these were parties not to be missed. THE SOLUTION Our strategy was simple: show talent and give the content energy. Then we wrapped it […]

ID – Open & Shut

ID – OPEN & SHUT CO-BRANDED FRANCHISE ALL – FREE & CLEAR ZALES – THE DIAMOND STORE BRITA – LONGLAST THE ASK This co-brand franchise connects sponsor brands to the investigative DNA of ID. THE SOLUTION We developed a narrative structure that allows any brand to integrate itself into the ID experience. Each animated mystery […]

HBO – Insecure POV

HBO – Insecure POV SERIES PROMOTION FELICIA LEATHERWOOD ELI WILSON PELTON PRENTICE PENNY KIRA TALISE THE ASK To give viewers a real window into the creative people working at the heart of great television. THE SOLUTION HBO provided us with wonderful interviews featuring members from the crew of Insecure. We shaped that material into an […]

A&E – True Crime Image

A&E – TRUE CRIME TV PROMOTION IMAGE SPOT THE ASK True Crime on A&E has all the drama of a great movie and the brand wanted to express this edge-of-your-seat viewing experience. THE SOLUTION We began with the soundtrack: sound design, ramping strings and sound bites. Then we used a combination of crime-infused show moments […]

DSC+ – Naked & Afraid

DISCOVERY+ CONNECTED TV PROMOTION NEW SEASON LAUNCH THE ASK In this show, they bare it all. But in the world of promotion, that’s not possible. THE SOLUTION So, we turned melons into melonade, and literally placed the series’ heavy social engagement over certain body parts. Not only a nice tease it was a way to […]

CBS News – Image

CBS NEWS – BRAND TV Image BRAND IMAGE SPOT THE ASK As the world reeled from the onset of COVID 19, CBS News wanted viewers to know that they shared both their challenges and their resolve. THE SOLUTION Using deeply relatable still imagery of CBS News team members in the field and at home woven […]

HBO – Brand Story

HBO – Brand Story A COLLECTION OF HBO’s BEST BRAND ANTHEM THE ASK Over the years we have been fortunate enough to have made many brand anthems for HBO. This one needed to go further – touting not just news series, but all of HBO’s greatest series. THE SOLUTION In addition to the usual editorial […]

CNN – History of the Sitcom

CNN – History of the Sitcom NEW SERIES PROMOTION SERIES LAUNCH – “NAME GAME” THE ASK Following our promotional campaign for CNN’s, “The Story of Late Night,” we were asked back to do some of the same for “History of the Sitcom.” THE SOLUTION This spot leverages the equity already attached to the logos of […]

CNN – The Story of Late Night

CNN – The Story of Late Night NEW SERIES PROMOTION NEW SERIES LAUNCH THE ASK CNN wanted to remind audiences how late night television has left an indelible imprint on our hearts. THE SOLUTION We did a backplate shoot of televisions and roomscapes from different eras; then we inserted fun, late night clips into the […]