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DIREXION:
COLLABORATION IN ACTION
For over 10 years, Viewpoint has collaborated with financial products company, Direxion, to solve an array of marketing challenges.
In that time, Viewpoint has built a brand for Direxion’s flagship leveraged and inverse products, helped to launch over 50 new ETFs targeting traders and investors, and developed stand-out content assisting customers eager to learn more about those financial instruments.
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A+E NETWORKS:
THE NETWORK CYCLE
A+E has been a Viewpoint client since cable was king. But today, to dream big, you have to stream big, and we know how to reach eyeballs there, too. Working together with A+E’s great internal teams, we have touched many facets of their remarkable brand journey, from A&E, History, and Lifetime networks to their International group, as well.
Prior to broadcast. Before any television show makes it to your living room it must first be sold to advertisers. But how do networks sell a show that is simply an idea, without any cast, sets or originally shot footage? That’s where we come in.
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PAYPAL:
THE POWER OF STORYTELLING
PayPal has engaged Viewpoint for a diverse range of storytelling projects over the past five years. From small business profiles and explainer animations, to social shorts and PR engagements, this content all works to support PayPal’s mission of democratizing financial services regardless of background or economic standing.
We work directly with PayPal’s content strategy team to ensure key messaging is organically woven into each piece and collaborate with their agency of record to produce content that fits into global campaigns designed to attract new customers.
VERTICALS
CAPTURING THE AMERICAN SOUL:
How Sports Gets Played
American culture and sport are inseparable. We play them, watch them, bet on them, talk about and bond over them – incessantly! Fanatical fans paint their bodies, wear lucky clothes, and will travel endless miles in order to support the teams and athletes they obsess about.
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A FEAST FOR THE EYES:
The Consumption of Food Content
Food as an American cultural phenomenon has exploded. We can’t get enough of it. It impacts our kitchens, our shopping experiences, the restaurants we visit, our social interactions, and the video content marketing that we consume.
CRACKING THE CASE:
The True Crime Programming Surge
No matter where you turn today – linear tv, streaming docs or podcasts, the true crime genre is there. And the category only seems to be growing.
In 2023, there was a 48% year over year increase in viewership of true crime premieres across broadcast and cable.Âą According to market research from YouGov, half of Americans say they enjoy the true crime genre, including 13% who say it’s their favorite genre.²Â
CONTENT THAT ADDS VALUE:
REACHING CONSUMERS ON THEIR TERMS
The world of finance is being democratized before our eyes. What does this mean for brands? It is an opportunity to reach consumers the way they want to be reached. Video content marketing is a powerful tool for adding value to a prospective customer’s financial journey, and it is one of the ways that we have helped brands like Direxion and Paypal achieve their goals.
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